Beyond Dumbbells: Pulses Is the Most Valuable Piece of Gym Equipment

Every gym has weights and machines. But only Pulses keeps members loyal, reduces churn, and even helps attract new ones — all for just €9.99/month.

Why Gym Equipment Alone Doesn’t Drive Retention

Dumbbells, racks, treadmills — they’re essential. They bring people through the door because every gym needs them.

But here’s the problem:

• Every gym has them → they don’t set you apart.

• They don’t guarantee loyalty → once the novelty fades, many members drop out.

• They don’t track progress → members may feel stuck, even if they’re working hard.

That’s why gyms lose members even after big investments in equipment.

Retention doesn’t come from machines alone — it comes from engagement, motivation, and visible progress. That’s where Pulses makes all the difference.

Why €9.99 Is the Smartest Investment in Your Gym

You’ve already spent thousands on dumbbells, racks, and machines to set up your gym and attract new members.

Now it’s time to protect that investment.

For just €9.99/month, Pulses helps you:

• Keep members longer with engaging, measurable workouts.

• Differentiate from competitors by offering something more than standard equipment.

• Boost ROI instantly — one retained member (worth €500/year) covers years of Pulses.

More Than Equipment: A Marketing Tool for Your Gym

Dumbbells can’t promote your gym on Instagram. Pulses can.

Every session tracked creates shareable content:

• Heart rate highlights

• Calories burned

• Duration and effort zones

  
  

With just one tap, gyms can share results on social media — instantly after the session or later with a sticker.

That content:

• Inspires members by showcasing effort and progress

• Boosts your gym’s visibility when tagged (#pulsesapp)

• Attracts new customers by showing what makes your gym different

Pulses is not just retention equipment. It’s also marketing equipment.

Differentiate From the Gym Next Door

Members compare gyms before they join. Every gym offers weights and machines. Few can say:

• “We track your progress live in every class.”

• “We make workouts more engaging, measurable, and fun.”

• “We invest in the equipment that keeps you coming back.”

That’s the difference between being “just another gym” and becoming the gym people stick with long-term.

Add-On Value With Athlete Analyzer

Pulses works perfectly on its own. But for gyms that want to go further, integration with Athlete Analyzer adds another layer of value:

• PTs can deliver individualized training plans

• Members see both group and personal stats in one place

• Gyms can earn commission on Athlete Analyzer subscriptions

  
  

👉 Check out our Pulses for Gyms product page.

Try Pulses in Your Gym

Ready to add the smartest piece of gym equipment to your floor?

Download Pulses today and start your free 30-day trial.

FAQs

What is the cheapest gym equipment with the highest ROI?

Pulses costs only €9.99/month. Retaining just one extra member covers years of Pulses subscriptions, making it the highest ROI equipment you can add.

Can traditional gym equipment reduce member churn?

Traditional equipment like dumbbells and machines is essential, but it doesn’t guarantee retention. Pulses complements that investment by keeping members engaged and motivated.

How does Pulses help attract new members?

Unlike traditional equipment, Pulses generates shareable content for Instagram and TikTok. Gyms and members can showcase workouts and progress, bringing in new customers.

Is Pulses stand-alone, or do I need Athlete Analyzer?

A: Pulses is stand-alone. Athlete Analyzer is optional and adds extra upsell potential for PTs and gyms.

How fast can I see ROI from Pulses?

A: Immediately. Retaining even one member pays for years of Pulses. Additional upsells, reduced churn, and social visibility multiply ROI further.

---

Pulses App Facts

• Runs on: iPad, iPhone, Mac (Android planned)

• Supported HR Devices: Any Bluetooth compatible device

• Use it for: Running smarter Beep Tests / Yo-Yo Tests, Live Heart Rate Monitoring in gyms or classes, or Team monitoring

• Price: €9.99/month or €99/year (unlimited athletes)

---